Hardik Sharma

In the fast-paced world of performance marketing, understanding your customers is paramount. One of the most critical metrics that can help businesses achieve this understanding is Customer Lifetime Value (CLV). This powerful metric not only provides insights into the long-term value of a customer but also guides marketing strategies, budget allocation, and overall business growth. […]

Launching a new digital product is exciting, but without the right GTM strategies, even the most innovative solutions can struggle to gain traction. In today’s competitive landscape, a solid go-to-market (GTM) plan is essential to ensure your product reaches the right audience and achieves sustainable growth. Here, we’ll explore seven proven GTM strategies that will […]

In today’s digital landscape, customers rely heavily on search engines to find local businesses. Whether it’s looking for a nearby café, a plumber, or a boutique, appearing at the top of local search results can make or break a business. If you’re not optimizing for local search, you’re missing out on potential customers. This guide […]

7 Proven Strategies to Dominate Voice Search in 2025 “Hey Siri, how can I rank my website for voice search?” If you’ve ever wondered how to optimize your content for smart assistants like Siri, Alexa, and Google Assistant, you’re not alone. Voice search is no longer a futuristic concept—it’s here, and it’s reshaping the SEO […]